Chaco For Life

Art Direction, Design

In 2024 Chaco turned 35 and set off on a year long birthday celebration filled with adventure and friends. An exciting brand building campaign—Chaco For Life—was launched in honor of their birthday. This campaign targeted new consumers and existing Chaco consumers by celebrating the big and small life moments that evoke heart-pounding, tangible feelings of aliveness. Client: Chaco; Creative Direction: Kelly Warkentien, Bret Hawpe, Dan Meyer

Graphic icons representing Chaco’s four key pillars—joy, community, adventure, and river—were designed for use across various marketing channels.

#ChacoNation influencers played a key role in creating content that brought this campaign to life.

Chaco's vibrant color palette was incorporated to bring a sense of joy to the studio photography.

The Chaco for Life Tour is a nationwide summer tour that brings Chaco’s ReChaco factory to life on the road. The tour travels across the country, meeting #ChacoNation and making new friends—all while embodying the feeling of aliveness, adventure, and connection of Chaco for Life.

Playful tour graphics were designed for use across Chaco’s marketing channels

Chaco For Life branding hit the road, making its presence felt at every stop on the tour!