Johns Hopkins Health Plans

Art Direction, Design

As Johns Hopkins Health Plans expands in the Mid-Atlantic and beyond a challenge arose to strengthen their market position, raise awareness and unify internal teams. And with patients feeling like they’re not seen as the unique individuals that they are, an opportunity to introduce the new brand identity through a unique POV and voice emerged. Agency: Tilt; ECD: Shanky Das; CD: Jennifer Thomas; Editor: Matt Genesis

Each of us is completely unique. Johns Hopkins Health Plans understands this in the way only Johns Hopkins Medicine can, from the science of DNA and biomechanics — to simply seeing you for the individual that you are. So we’ve built health plans that are equally unique, with a level of excellence only Johns Hopkins Health Plans can deliver. Because we so deeply value the importance and uniqueness of every life, our coverage ensures your health plan and your doctors are all working seamlessly toward the same goal: your healthiest future.